Search Engine Optimization

Engro Corporation — National SEO Campaign

Client

Engro Corporation

Timeline

Jan 2025 - Apr 2025

Service

Search Engine Optimization

The Challenge

Engro's digital presence was fragmented across multiple sub-brands with no unified SEO strategy. Their organic visibility had declined by 35% year-over-year due to technical debt — broken crawl paths, duplicate content, and thousands of unoptimized product pages. Competitors were outranking Engro for branded and high-intent keywords that should have been uncontested.

Our Solution

We conducted a full technical SEO audit across all Engro digital properties, identifying and resolving 4,200+ technical errors. We unified their keyword strategy under one master content architecture, implemented comprehensive structured data markup across all brand properties, and executed a 90-day high-authority backlink campaign targeting Pakistan's leading financial news outlets and industry publications. We also optimized 300+ product and service pages with new, search-intent-aligned content.

The Impact

Organic traffic increased by 280% in 90 days. Engro now commands top-3 rankings for 28 high-volume corporate keywords across fertilizer, food, and energy sectors. The technical SEO improvements reduced crawl budget waste by 60%, allowing Google to index more pages faster. Organic leads from the digital properties increased by 190% year-over-year.

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340%

Avg. Traffic Increase

4.8x

Avg. ROAS

85%

Client Retention

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