Dubai Islamic Bank Pakistan — Social Media Revamp
The Challenge
DIB Pakistan lacked a cohesive social media voice across its platforms. Content was inconsistent in both quality and tone — mixing formal banking language with generic promotional posts in a way that failed to connect with either segment of their audience. Engagement rate was below 0.3% despite having over 200,000 followers, and the brand's digital presence did not reflect the premium positioning of the bank.
Our Solution
We rebuilt DIB Pakistan's entire content architecture from the ground up. We introduced dedicated content pillars: Islamic finance education, behind-the-scenes banking innovation, customer success stories, and culturally-resonant campaign series for Ramadan, Eid, and Pakistani national occasions. A new premium visual language was designed — aligned with DIB's global brand standards but adapted for the Pakistani market. We also implemented a structured community management protocol ensuring every comment and DM received a response within 2 hours.
The Impact
Engagement rate increased from 0.3% to 4.7% — placing DIB Pakistan among the top 5 most engaged Islamic banking social pages in the country. LinkedIn follower growth of 320% in 6 months. The Ramadan campaign series achieved 12 million organic impressions, establishing DIB as the leading Islamic banking voice during Pakistan's most culturally significant month.
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340%
Avg. Traffic Increase
4.8x
Avg. ROAS
85%
Client Retention