Platinum Steel was heavily reliant on a traditional sales model — word of mouth and trade relationships. Their digital presence was minimal and they had no systematic approach to generating B2B leads from construction companies, contractors, and real estate developers through digital channels. They needed a way to reach decision-makers at scale without a large sales team.
We designed and launched a B2B digital lead generation engine combining LinkedIn Lead Gen Forms targeting construction company owners and procurement managers, Google Search campaigns capturing high-intent queries like 'steel supplier Karachi' and 'structural steel prices Pakistan', and a retargeting campaign serving case studies and product spec sheets to website visitors. We also optimized their Google Business Profile to capture local search traffic from contractors.
Generated 340 qualified B2B leads in the first 90 days — at a cost per lead 40% below their target. LinkedIn campaigns achieved a 6.8% CTR — nearly 3x the B2B industry benchmark. Sales team reported a 60% improvement in lead quality compared to their previous cold outreach methods. Three of the leads converted into long-term supply contracts within the campaign period.
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